Feasibility studies for confident site-selection decisions
Opening a new retail unit or evaluating a potential location requires solid information about the area, demand, competitive pressure and expected profitability. At Creed, we conduct feasibility studies tailored to the level of detail each client needs — from rapid, highly focused assessments to full, multi-layered evaluations.
Our methods, tested for more than 20 years across multiple countries, allow us to accurately assess catchment capacity, estimate commercial potential and compare alternative locations to support confident decision-making.
Qué es la gestión estratégica de la atención
La atención es el proceso por el cual una opción de valor aparece en el entorno del cliente, se define frente a otras alternativas y finalmente se convierte en decisión.
Gestionar la atención no significa presionar ni persuadir de forma mecánica. Significa:
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Detectar cuándo existe una oportunidad real.
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Comprender cómo el cliente la interpreta.
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Responder adecuadamente a sus expectativas.
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Contextualizar la propuesta de valor.
El objetivo es lograr equilibrio entre valor y control: que el cliente pueda avanzar hacia la decisión sin perder seguridad ni coherencia.
Types of feasibility studies
Depending on project complexity, business objectives and available budget, we offer different modalities that can be expanded or combined as needed.
Depending on project complexity, business objectives and available budget, we offer different modalities that can be expanded or combined as needed.
Components we can integrate into any study
Feasibility studies are configured by selecting only the components required. Among them:
Urban environment analysis
Density, land use, mobility, access points, neighbourhood dynamics, planning regulations.
Demographics and potential demand
Resident and floating population, profiles, growth, and catchment capacity.
Direct and indirect competition
Coverage, positioning, proximity, competitive structure, market gaps.
Location comparison
Technical evaluation of alternative sites, visibility, accessibility and commercial flow.
Real-estate analysis
Search for premises on listing platforms, assessment of characteristics, mapping against catchment areas.
Commercial estimation
Theoretical capture, sales potential, scenarios and sensitivity.
Economic-financial projection
Expected performance, risk factors, return.
Final diagnosis
Executive conclusions and a clear recommendation.
Metodología
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Análisis cualitativo estructurado
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Entrevistas en profundidad con clientes.
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Entrevistas con profesionales o equipos comerciales.
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Reconstrucción de la experiencia real de interacción.
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Identificación de insights positivos y negativos.
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Identificación de outsights
A partir del contraste entre experiencia del cliente y práctica profesional, identificamos áreas concretas de intervención:
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Momentos críticos.
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Fases donde se pierde atención.
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Factores que dificultan la decisión.
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Diseño de recursos accionables
No diseñamos protocolos rígidos. Creamos recursos adaptables:
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Pautas de observación.
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Preguntas guía.
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Criterios de intervención.
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Árboles de decisión.
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Micro-recursos formativos.
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Herramientas de apoyo para equipos comerciales.
Results we deliver
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Clear, visual report
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Maps, catchment areas and comparative analyses
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Commercial and/or financial estimates (depending on the modality)
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Final diagnosis and recommendation
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Optional executive presentation
Do you need to assess a location or make a more confident investment decision?
At Creed, we can help you analyze your project and identify the most suitable feasibility study for your needs.
If you would like to discuss your situation or request a proposal, you can contact our team through the link below.