Studies of customer habits

Understanding how customers think, feel and act is essential for defining effective strategies. At Creed, we analyse motivations, behaviours and consumption preferences to provide a clear and actionable view that supports commercial, strategic and development decisions.

This analysis applies to both end-consumers and professional or corporate clients (B2B), whose habits follow specific logics that combine functional, organisational and relational criteria. These dynamics also require interpretation in order to guide market decisions effectively.

What we analyse

Customer behaviour studies provide detailed insight into:

Análisis de los factores que influyen en la toma de decisiones de los clientes en procesos de compra

Decision-making factors

We examine the elements that truly shape decisions: from functional requirements and perceived value to trust, recommendations, availability and past experience.

Análisis de los criterios de elección, lealtad y cambio en las decisiones de los clientes

Criteria for choice and switching

We analyse the drivers of loyalty as well as the factors that lead to switching, abandonment or a shift toward alternatives. This helps identify retention levers, risk signals and opportunities to strengthen relationships or address issues that hinder customer continuity.

Representación de las motivaciones, percepciones y barreras que influyen en el comportamiento del cliente

Motivations and perceptions

We study explicit and implicit expectations, barriers, objections and the rational and emotional triggers that drive or hinder purchase decisions.

Preferencias de los clientes entre canales online y presenciales en el proceso de relación y compra

Channel preference

We examine which access channels are preferred—online, in-person, self-service, advisory, proximity—and why. This analysis helps allocate resources, adjust the experience and tailor the offer to customers’ contact habits and expectations.

Observación de hábitos de consumo y uso real de productos o servicios por parte de los clientes

Consumption behaviours

We observe the real use of products or services, including frequency and associated patterns. This allows us to identify routines, adoption levels, usage moments and potential frictions, providing a practical understanding of the role the offer plays in the customer’s life or activity.

Evaluación de la sensibilidad al precio y de la percepción de valor en la oferta comercial

Price sensitivity and value perception

We explore how value is perceived, which price levels are acceptable and how cost, benefits and alternatives interact. This helps define pricing policies, commercial propositions and communication priorities aligned with the customer’s logic.

Segmentación de clientes según patrones de comportamiento, uso y criterios de decisión

Behaviour-based segmentation

We identify groups of customers who act according to different logics—levels of involvement, frequency, choice criteria or usage preferences. This allows offers, messages and experiences to be directed at segments with their own needs and motivations.

Procesos de decisión y criterios de compra en entornos profesionales y corporativos B2B

Professional (B2B) decision-making habits

We analyse corporate purchasing processes, technical criteria, internal dynamics, perceived risks and relational factors involved in decision-making. This perspective helps understand how alternatives are evaluated in professional environments and which elements truly influence the final choice.

How we conduct these types of studies

Each study is built by combining research techniques that guarantee a reliable and comprehensive view of the market. You can explore our methodological approach in the Research Capabilities section.

Investigación primaria basada en entrevistas, reuniones con expertos y validación directa del mercado – Creed España

Qualitative research

In-depth interviews with current and potential customers
Focus groups and exploratory dynamics
Observation of behaviours, purchase processes and real usage
Identification of motivations, frictions, expectations and implicit perceptions

Investigación secundaria mediante informes sectoriales, datos oficiales y fuentes documentales especializadas – Creed España

Quantitative research

Online, telephone or in-person surveys focused on behaviour
Measurements of usage, frequency, satisfaction and price sensitivity
Panels and systematic data collection to detect patterns
Customer segmentation based on habits, choice criteria and preferred channels

Análisis cuantitativo basado en dimensionamiento de mercado, proyecciones y segmentación estadística – Creed España

Analytical interpretation

Identification of behavioural patterns and decision routes
Detection of attitudinal or behavioural segments
Interpretation of rational and emotional stimuli that influence choice
Integration of qualitative and quantitative signals to explain consumption dynamics

Results for the client

Profiles based on real behaviour, not assumptions
Identification of segments with their own internal logic
Decision maps showing what weighs most in the choice
Key factors of satisfaction and dissatisfaction
Concrete levers to activate, correct or strengthen
Practical guidance to inform strategy and action

What this service is used for

Redesign products or services based on real customers
Assess acceptance before launching
Optimise pricing and value propositions
Understand the causes of loyalty or attrition
Prioritise segments or redefine commercial strategies
Refresh positioning or brand promise
Reduce the risk of mismatch between offer and demand

Customers

Do you need to assess a location or make a more confident investment decision?

At Creed, we can help you analyze your project and identify the most suitable feasibility study for your needs.

If you would like to discuss your situation or request a proposal, you can contact our team through the link below.

Contact Creed