Studies of customer habits
Understanding how customers think, feel and act is essential for defining effective strategies. At Creed, we analyse motivations, behaviours and consumption preferences to provide a clear and actionable view that supports commercial, strategic and development decisions.
​
This analysis applies to both end-consumers and professional or corporate clients (B2B), whose habits follow specific logics that combine functional, organisational and relational criteria. These dynamics also require interpretation in order to guide market decisions effectively.
What we analyse
Customer behaviour studies provide detailed insight into:
Decision-making factors
We examine the elements that truly shape decisions: from functional requirements and perceived value to trust, recommendations, availability and past experience.
Criteria for choice and switching
We analyse the drivers of loyalty as well as the factors that lead to switching, abandonment or a shift toward alternatives. This helps identify retention levers, risk signals and opportunities to strengthen relationships or address issues that hinder customer continuity.
Motivations and perceptions
We study explicit and implicit expectations, barriers, objections and the rational and emotional triggers that drive or hinder purchase decisions.
Channel preference
We examine which access channels are preferred—online, in-person, self-service, advisory, proximity—and why. This analysis helps allocate resources, adjust the experience and tailor the offer to customers’ contact habits and expectations.
Consumption behaviours
We observe the real use of products or services, including frequency and associated patterns. This allows us to identify routines, adoption levels, usage moments and potential frictions, providing a practical understanding of the role the offer plays in the customer’s life or activity.
Price sensitivity and value perception
We explore how value is perceived, which price levels are acceptable and how cost, benefits and alternatives interact. This helps define pricing policies, commercial propositions and communication priorities aligned with the customer’s logic.
Behaviour-based segmentation
We identify groups of customers who act according to different logics—levels of involvement, frequency, choice criteria or usage preferences. This allows offers, messages and experiences to be directed at segments with their own needs and motivations.
Professional (B2B) decision-making habits
We analyse corporate purchasing processes, technical criteria, internal dynamics, perceived risks and relational factors involved in decision-making. This perspective helps understand how alternatives are evaluated in professional environments and which elements truly influence the final choice.
How we conduct these types of studies
Each study is built by combining research techniques that guarantee a reliable and comprehensive view of the market. You can explore our methodological approach in the Research Capabilities section.
Results for the client
-
Profiles based on real behaviour, not assumptions
-
Identification of segments with their own internal logic
-
Decision maps showing what weighs most in the choice
-
Key factors of satisfaction and dissatisfaction
-
Concrete levers to activate, correct or strengthen
-
Practical guidance to inform strategy and action
What this service is used for
-
Redesign products or services based on real customers
-
Assess acceptance before launching
-
Optimise pricing and value propositions
-
Understand the causes of loyalty or attrition
-
Prioritise segments or redefine commercial strategies
-
Refresh positioning or brand promise
-
Reduce the risk of mismatch between offer and demand
Do you need to assess a location or make a more confident investment decision?
At Creed, we can help you analyze your project and identify the most suitable feasibility study for your needs.
​
If you would like to discuss your situation or request a proposal, you can contact our team through the link below.