Evaluación de ubicación y análisis de viabilidad comercial en mercados urbanos – Creed España

Feasibility studies for confident site-selection decisions

Opening a new retail unit or evaluating a potential location requires solid information about the area, demand, competitive pressure and expected profitability. At Creed, we conduct feasibility studies tailored to the level of detail each client needs — from rapid, highly focused assessments to full, multi-layered evaluations.

Our methods, tested for more than 20 years across multiple countries, allow us to accurately assess catchment capacity, estimate commercial potential and compare alternative locations to support confident decision-making.

Types of feasibility studies

Depending on project complexity, business objectives and available budget, we offer different modalities that can be expanded or combined as needed.

Evaluación preliminar de ubicación con revisión del entorno y competencia cercana – Creed España

Rapid location screening

A short, focused study designed to determine whether a location merits in-depth analysis.
Typically includes:

Review of the immediate environment
Presence and distance of competitors
Basic population flows
Commercial compatibility of the area
Preliminary assessment of potential

Ideal for: filtering locations, pre-selecting sites or accelerating expansion processes.

Comparativa técnica de varias ubicaciones mediante criterios territoriales y comerciales – Creed España

Location comparison (multi-criteria assessment)

Objective comparison of several alternatives to prioritise the best option.
May include:

Territorial and accessibility analysis
Catchment areas and potential draw
Visibility and commercial flow
Competitive saturation
Urban planning constraints
Final technical scoring

Ideal for: choosing between several viable locations.

Análisis integral de una ubicación con estudio urbano, demanda y competencia – Creed España

Comprehensive commercial feasibility study

A full evaluation of a specific site, integrating multiple dimensions.
May include:

Urban and sociodemographic analysis
Client capture estimates by rings or radii
Theoretical and real demand
Direct and indirect competition
Area evolution and prospects
Risk assessment
Preliminary sales estimation

Ideal for: making a secure decision before investing in a specific location.

Mapa de oportunidades y priorización territorial para expansión comercial – Creed España

Predictive territorial expansion analysis

A model that identifies priority zones for opening new outlets in the short, medium or long term.
May include:

Territorial prioritisation
Opportunity mapping
Advanced sociodemographic analysis
Urban dynamics
Detection of market gaps

Ideal for: networks planning structured growth.

Estimación económica y financiera del proyecto con análisis de retorno y escenarios – Creed España

Economic and financial feasibility

An approach focused exclusively on the project’s economic performance.
Typically includes:

Sales forecasts
Demand scenarios
Operating and structural costs
Break-even point
Expected return and sensitivity

Ideal for: justifying an investment, securing financing or validating profitability.

Components we can integrate into any study

(We remove the notion of “fixed phases”; these are optional modules.)

Feasibility studies are configured by selecting only the components required. Among them:

Urban environment analysis

Density, land use, mobility, access points, neighbourhood dynamics, planning regulations.

Demographics and potential demand

Resident and floating population, profiles, growth, and catchment capacity.

Direct and indirect competition

Coverage, positioning, proximity, competitive structure, market gaps.

Location comparison

Technical evaluation of alternative sites, visibility, accessibility and commercial flow.

Real-estate analysis

Search for premises on listing platforms, assessment of characteristics, mapping against catchment areas.

Commercial estimation

Theoretical capture, sales potential, scenarios and sensitivity.

Economic-financial projection

Expected performance, risk factors, return.

Final diagnosis

Executive conclusions and a clear recommendation.

Resultados del estudio de viabilidad: informe visual con mapas, áreas de influencia, análisis comparativos, estimaciones comerciales y diagnóstico final — Creed España

Results we deliver

Clear, visual report
Maps, catchment areas and comparative analyses
Commercial and/or financial estimates (depending on the modality)
Final diagnosis and recommendation
Optional executive presentation

When this service is most useful

Before opening a retail outlet
When comparing multiple locations
For planning expansion
To validate a site identified on property platforms
To justify an investment
To understand real risks and opportunities

Customers

Do you need to assess a location or make a more confident investment decision?

At Creed, we can help you analyze your project and identify the most suitable feasibility study for your needs.

If you would like to discuss your situation or request a proposal, you can contact our team through the link below.

Contact Creed