Feasibility studies for confident site-selection decisions
Opening a new retail unit or evaluating a potential location requires solid information about the area, demand, competitive pressure and expected profitability. At Creed, we conduct feasibility studies tailored to the level of detail each client needs — from rapid, highly focused assessments to full, multi-layered evaluations.
Our methods, tested for more than 20 years across multiple countries, allow us to accurately assess catchment capacity, estimate commercial potential and compare alternative locations to support confident decision-making.
Types of feasibility studies
Depending on project complexity, business objectives and available budget, we offer different modalities that can be expanded or combined as needed.
Rapid location screening
A short, focused study designed to determine whether a location merits in-depth analysis.
Typically includes:
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Review of the immediate environment
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Presence and distance of competitors
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Basic population flows
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Commercial compatibility of the area
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Preliminary assessment of potential
Ideal for: filtering locations, pre-selecting sites or accelerating expansion processes.
Location comparison (multi-criteria assessment)
Objective comparison of several alternatives to prioritise the best option.
May include:
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Territorial and accessibility analysis
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Catchment areas and potential draw
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Visibility and commercial flow
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Competitive saturation
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Urban planning constraints
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Final technical scoring
Ideal for: choosing between several viable locations.
Comprehensive commercial feasibility study
A full evaluation of a specific site, integrating multiple dimensions.
May include:
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Urban and sociodemographic analysis
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Client capture estimates by rings or radii
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Theoretical and real demand
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Direct and indirect competition
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Area evolution and prospects
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Risk assessment
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Preliminary sales estimation
Ideal for: making a secure decision before investing in a specific location.
Predictive territorial expansion analysis
A model that identifies priority zones for opening new outlets in the short, medium or long term.
May include:
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Territorial prioritisation
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Opportunity mapping
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Advanced sociodemographic analysis
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Urban dynamics
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Detection of market gaps
Ideal for: networks planning structured growth.
Economic and financial feasibility
An approach focused exclusively on the project’s economic performance.
Typically includes:
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Sales forecasts
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Demand scenarios
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Operating and structural costs
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Break-even point
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Expected return and sensitivity
Ideal for: justifying an investment, securing financing or validating profitability.
Components we can integrate into any study
(We remove the notion of “fixed phases”; these are optional modules.)
Feasibility studies are configured by selecting only the components required. Among them:
Urban environment analysis
Density, land use, mobility, access points, neighbourhood dynamics, planning regulations.
Demographics and potential demand
Resident and floating population, profiles, growth, and catchment capacity.
Direct and indirect competition
Coverage, positioning, proximity, competitive structure, market gaps.
Location comparison
Technical evaluation of alternative sites, visibility, accessibility and commercial flow.
Real-estate analysis
Search for premises on listing platforms, assessment of characteristics, mapping against catchment areas.
Commercial estimation
Theoretical capture, sales potential, scenarios and sensitivity.
Economic-financial projection
Expected performance, risk factors, return.
Final diagnosis
Executive conclusions and a clear recommendation.
Results we deliver
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Clear, visual report
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Maps, catchment areas and comparative analyses
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Commercial and/or financial estimates (depending on the modality)
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Final diagnosis and recommendation
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Optional executive presentation
Do you need to assess a location or make a more confident investment decision?
At Creed, we can help you analyze your project and identify the most suitable feasibility study for your needs.
If you would like to discuss your situation or request a proposal, you can contact our team through the link below.