Quantitative research to measure, compare, and project
Quantitative research allows us to measure and analyze market behaviors, attitudes, and preferences with statistical precision. At Creed, we use surveys and advanced analytics to deliver reliable data that facilitates informed decision-making. We tailor our methodology to each project to ensure representative and relevant results.
What does qualitative research contribute?
Through quantitative research we can:
measuring habits and behaviors
segment profiles and audiences
assess notoriety and positioning
analyze satisfaction and loyalty
project scenarios and estimate demand
compare alternatives or concepts
identify trends and patterns
Online surveys (CAWI)
Agile solution for obtaining comprehensive and reliable data in a short time, ideal for studies of habits, satisfaction or proof of concept.
Telephone surveys (CATI)
Suitable for difficult samples, professional profiles, or projects where additional control of the questionnaire is required.
Face-to-face surveys (CAPI/PAPI)
Recommended when the research requires real context, local samples, or direct interaction.
Statistical analysis models
We use advanced tools such as:
factor analysis
cluster analysis
statistical segmentation
conjoint analysis
regressions and predictive models
How we work at Creed
In our quantitative studies:
We design clear questionnaires tailored to the objective
We select the appropriate methodology in each case.
We guarantee representativeness and rigor in the sample
We apply quality controls in data collection
We analyze the results using statistical and sectoral criteria
We present clear, action-oriented conclusions.